Liquor.com — Kim Van Liefferinge

LIQUOR.COM is a digital publication crafted by bartenders for bartenders. Serving as the ultimate hub for cocktail recipes, insider tips, and bar guides, it stands as the definitive platform devoted to the world of libations.

During my tenure from 2019 to 2022, I led the production and direction of both photo and video content for editorial features, as well as advertising placements for renowned liquor brands like Bombay Sapphire, Johnnie Walker, and Ketel One.

Team: Photographer and videographer: Tim Nusog / Art director, producer, and talent: Kim Van Liefferinge

Smoke On The Water

The ultimate fruity Mezcal cocktail.

Ketel One

In our collaboration with Ketel One, we've seamlessly blended the brand's renowned sophistication with a distinct Liquor.com twist—smart, yet never stuffy; casual, yet never compromising on quality. Our video puts the spotlight on the brand's iconic logo, while expert pours and elevated barware capture the allure of the signature bottle.

Johnnie Walker

Introducing Johnnie Walker's High Rye Blended Scotch, a versatile fusion of rich rye spiciness and sweet vanilla, perfect for enhancing a variety of drinks. We've chosen the iconic Sazerac to showcase how this blend adds a new edge to classic cocktails, infusing them with the bold flavors of High Rye. In our collaboration, we seamlessly merged Johnnie Walker’s vibrant brand, with its signature deep green color palette and typeface, and Liquor.com's distinctive cocktail tutorial style.

Nouveau Sangaree

Sangria with an international spin.