Liquor.com
Photo + Video Production and Art Direction
LIQUOR.COM is a digital publication crafted by bartenders for bartenders. From 2019 until 2022, I oversaw all their photo and video efforts.
Led photo and video production for editorial features and ad placements featuring top brands like Bombay Sapphire, Johnnie Walker, and Ketel One.
Provided art direction and cocktail styling aligned with brand identity.
Delivered premium content for cross-platform use, including editorial, social media, and advertising placements.
Team: Photographer and videographer: Tim Nusog / Art director, producer, and talent: Kim Van Liefferinge
Ketel One
In our collaboration with Ketel One, we blended the brand's renowned sophistication with a distinct Liquor.com twist—casual, yet never compromising on quality. Our video puts the spotlight on the brand's iconic logo, while expert pours and elevated barware capture the allure of the signature bottle.
Johnnie Walker
We chose the iconic Sazerac to showcase how the new Johnnie Walker's High Rye Blended Scotch adds an edge to classic cocktails. In our collaboration, we seamlessly merged Johnnie Walker’s vibrant brand, with its signature deep green color palette and typeface, and Liquor.com's distinctive cocktail tutorial style.
Nouveau Sangaree
Toronto
Strawberry Crush
Pineapple Mint Caipirinha
The Perfect Pear
White Lady
Hugo Spritz
Jubilee
Eau de Lavender
Very Sexy Martini
Very Sexy Martini
Very Sexy Martini