How I became a creative archaeologist.
Excavating in Thorikos, Greece.
As a Belgian-American with an academic background, my journey has been diverse and enriching. Armed with a Ph.D. in archaeology, I refined my storytelling skills through excavations in the Mediterranean, where I uncovered Ancient Greece’s forgotten human societies. Now, as a creative director, I approach each brand as a multi-layered narrative waiting to be unearthed.
My appreciation for stories embedded in material and food cultures has led me to pursue creative partnerships in this sector. I've collaborated with esteemed names in the beverage industry such as Liquor.com, Bombay Sapphire, Johnnie Walker, and Ketel One. In the food realm, I've worked with innovative companies like Upside Foods and Forager Project, witnessing the transformative power of innovation and sustainable practices in reshaping our relationship with the planet.
Driven by these experiences, I am committed to leveraging storytelling for meaningful impact and eagerly anticipate the possibilities and partnerships ahead.
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