Designing premium espresso machines for the home barista, Diletta is an emerging brand in the coffee world.
During my tenure, I managed the creative direction for the brand’s ongoing needs and executed successful 360° product launch campaigns for the Diletta Bello+ and two limited edition machines, the Diletta Mazarine and Evergreen.
These campaigns included promo ads, content for paid and organic social media, emails, and retail assets, ensuring their successful launch and market presence. Given the premium nature of the machines, the visual considerations were elevated to reflect their high quality.
Team: Creative Direction: Kim Van Liefferinge / Photo: Stanton Stephens / Video: CoHo Films / Coffee: Jason Hildebrandt
Diletta
Bello+
360 Product Launch
The Bello+ is the latest addition to the Diletta line, offering brand new features and unmatched craftsmanship. At a price point lower than its competitors, the machine is the ideal choice for coffee enthusiasts seeking the best-in-class experience without compromise.
Campaign objectives:
Introduce the Diletta Bello+: Position the machine as the premium evolution of the Diletta lineup.
Showcase competitive edge: Emphasize the unique features of the Bello+, such as the temperature control and eco mode.
Assets: Photography for web, email, and social; promo video ad; paid social ad; influencer content.
Promo Ad
In a minimalistic setting, the ad opens with a coffee enthusiasts showcasing the machine's exceptional features, including the precise PID controller, shot timer, and eco setting. Beauty shots highlight the Bello+'s unmatched style. The ad concludes with the barista savoring their freshly made cappuccino, accompanied by an empowering message: "The café experience at home."
Photo
Social
Limited Editions
Diletta Mazarine & Evergreen 360 launches
The Diletta Mazarine and Evergreen, launched in 2022 and 2023 respectively, are Limited Edition models in the Diletta lineup, both inspired by the beauty of nature. Featuring a mazarine and green powder-coated steel exterior and reclaimed walnut accents, these machines are showpieces on the countertop.
Campaign objectives:
Elevate brand engagement: Strengthen the emotional connection between consumers and Diletta by aligning our values.
Artistic expression: Showcase the machines as pieces of art enhancing both the coffee experience and living spaces.
Sustainability: Highlight the machine's commitment to sustainability, appealing to environmentally conscious consumers.
Diletta Evergreen
Promo ad
Diletta Mazarine
Promo ad
